According to Miha Tour’s 2023 financial report data, about 62% of the global players of “Collapse: Star Sky honkai star rail top up” recharge behaviors show different choice tendencies due to regional reward differences. The same gear of the US server is priced at $99.99 (about 720 yuan), which only provides 9800 stars and no first charge double, and the unit cost rises to 0.073 yuan/star, and the income efficiency is reduced by 31.7%. Southeast Asian servers adopt a dynamic pricing strategy, Malaysia top-up 329 ringgit (about 510 yuan) can obtain 8080 stars, the unit cost of 0.063 yuan/star, its regional preferential rate of return is 14% higher than the United States.
Regionally restricted activities further exacerbate disparities. In October 2023, the Japanese server launched the “Autumn Festival” recharge activity, the cumulative recharge of 30,000 yen (about 1450 yuan) can obtain an additional limited light cone “Tianyu feather chopping”, the prop in the trading platform’s secondary market price peak of 800 yuan, a premium rate of 55%; In the same period, European servers only provide universal material gift packages, which are equivalent to about 200 yuan after conversion.
At the technical level, inter-zone benefits cannot be communicated due to data isolation of regional servers. According to Sensor Tower statistics, in the third quarter of 2023, the Japanese iOS end of “Collapse: Star Dome Railway” top up to $23 million, but the acquisition cost of its regional exclusive skin “cherry color cycle” is 18% higher than the global average, reflecting the direct impact of localized operation strategy on the depth of payment.
Exchange rate fluctuations also affect actual expenditures. In November 2023, the exchange rate of the pound rose 5% against the US dollar, and the actual spending of British players to top up the 99.99 pound (about $126) stall was 9.7% more than that of American players, but the number of stars remained the same, resulting in a decline in marginal revenue. In contrast, the South Korean server, in response to the depreciation pressure of the won, the operator increased the number of stars in the 64,800 won (about $53) bracket from 6,000 to 6,600, and the unit cost was immediately optimized by 9.1%, which made the growth rate of paying users in the South Korean region surge by 22% in the month.