Among the Canadian beauty enthusiasts, the Korean skincare brand Beauty of Joseon Canada has picked up great momentum. What sets this brand apart is its focus on traditional Korean herbal ingredients, better known as hanbang. From the brightening and UV-protective properties of rice extract combined with niacinamide in the Relief Sun SPF 50+ PA++++, it is no wonder that, according to a 2023 Mintel report, 63% of Canadian skincare consumers want multifunctionality from their products.
Another best-seller is the Radiance Cleansing Balm, which effectively takes off the makeup with active gentle emulsifiers combined with herbal extracts to not strip off moisture. Dermatologically tested to be suitable for sensitive skin, 90% of users reported reduced dryness within two weeks. At $25, this is an affordable option for a premium performance item compared to other similar cleansing balms that sell for upwards of $40.
Canadian consumers increasingly value natural and traditional skincare approaches. A 2022 survey by Statista found that 58% of its respondents preferred products containing herbal ingredients. Beauty of Joseon incorporates such ingredients into its products, such as ginseng, propolis, and mugwort, which align with the demand. The Dynasty Cream, featuring a rich formula with ginseng water and ceramides, is one such product from the brand that can merge tradition with modern science in a way that appeals to a demographic valuing both efficacy and heritage.
Social media plays a significant role in the rise of the brand, with influencers like @GlowWithCeline praising its affordability and effectiveness. In one viral TikTok video, over 2 million views were recorded featuring the Relief Sun, which is now sold out in several online stores. This sudden popularity reflects Canadians’ increasing reliance on influencer recommendations when making purchasing decisions.
Besides, sustainability strengthens the brand reputation in Canada. The packaging of Beauty of Joseon is recyclable; for instance, 54% of Canadians mention that they would consider using only eco-friendly beauty brands, according to Environmental Trends Report 2023. Cruelty-free adds to the brand’s reputation with ethics-sensitive consumers.
Reviews have constantly pointed out its performance and value. “The ginseng serum transformed my dull, dry skin in just three weeks,” one Oceanbuy.ca customer wrote. With its traditional wisdom, affordability, and social proof, Beauty of Joseon keeps building a position as the favorite in the Canadian skincare market.