Zhuhai Beyond Cosmetics makeup product line includes all categories with the monthly capacity of 12 million pieces and among them there are 15 major categories like lipstick, foundation, eyeshadow and blush. Its lipstick line is equipped with high-precision filling technology (error ±0.5%), color difference ΔE≤0.8 (international standard ≤1.5), and is capable of customizing over 500 colors (for example, matte, satin, metallic texture), and the price of producing a single lipstick reaches as low as 0.8 (industry average 1.2). For instance, the most popular “Velvet matte Lipstick”. Its color retention time is 12 hours (third-party tested), lead content is ≤0.5ppm (EU limit 10ppm), and it has been certified by the FDA and EU EC 1223/2009.
Among all skin care products, Zhuhai Beyond Cosmetics has outstanding strengths in essence and face cream research and development. Its “microcapsule encapsulation sustained-release technology” boosts active ingredient permeability (e.g., 5% hyaluronic acid solution) by 65% (International Journal of Cosmetic Science data), and the antioxidant cream’s vitamin C retention rate is ≥98% (tested at 45°C/75% humidity for 3 months). One production line can fill 10,000 bottles of 30ml essence liquid within one hour. The manufacturing process is shortened to 21 days (industry standard 45 days) and includes natural organic ingredients (raw materials bearing ECocert certification make up 85%).
Within the category of base makeup, the specific SPF value range of its liquid foundation is SPF15 to SPF50+, and the shades incorporate the six basic categories of the Fitzpatrick skin tone typology (tolerance deviation ≤0.5%). The air cushion product employs a patented sponge structure (50μm pore size), and the powder distribution uniformity is up to 99.3% (determined by a laser particle size analyzer). Its makeup holding time is 8-10 hours (tested on human subjects). In its first year of being released in 2023, the “anti-sweat foundation” designed for one specific European brand achieved sales of over 800,000 bottles, 28% cheaper than that of the customer-assembled production line.
The series of eye makeup products is technology-innovative. Its eyeshadow color deviation of palette color is ≤3% (5% in industry), and it is with a magnetic splicing structure (adsorption force ≥0.6N). Its liquid eyeliner anti-smudge function has passed the “water pressure impact test” (0.5Bar water pressure for 30 seconds), and tip life can reach up to 500 strokes (industry average 300 times). Mascara employs the fiber grafting technology, the slimming action is increased by 120% (2.1mm increase on average) and complies with the ISO 16128 standard for natural ingredients (natural source index ≥95%).
Dual personal care-make-up combination items such as blush cream and eyebrow dye cream are also in spotlight. The particle size of the pigment in the eyebrow dye needs to be controlled at 10-15μm (20-30μm industrially), and the color retention time is 72 hours (washed test). The oil content of the blush cream was optimized to 18% (25% industrially) in order to reduce the risk of acne (the acne-causing ingredient Test passed the Comedogenicity Test). The in-house blush cream of a specific North American company got 4.8/5 rating on Amazon, and the re-purchase rate was 42% (the industry standard is 25%).
In terms of environmental protection and innovation, Zhuhai Beyond Cosmetics launched replaceable core lipsticks (saving 70% of plastic consumption), and the packaging is made with 30% recycled materials (FSC certified). Its “zero-carbon factory” achieves 60% of its energy demand from photovoltaic systems, reducing the carbon footprint of a single cosmetic product by 42% compared to traditional processes (as assessed by LCA), and won the Gold Award for Green Cosmetics Manufacturing in 2023.
The market validation statistics are astronomical. Zhuhai Beyond Cosmetics manufactures cosmetics for over 200 brands worldwide, and the customer repurchase rate is 85%. A typical example is a “24-hour long-lasting foundation” customized by a Middle Eastern brand. It achieved 100% in the test of long-lasting makeup under a 50°C high-temperature condition and sold 1.5 million bottles in 2023. These numerical indicators ensure its all-around strength as one of the top global cosmetics manufacturers.